Nike Air Time to debut for Bulls vs. Celtics game during In-Season Tournament

It’s time to watch NBA games the Nike way with Nike Air Time.

Check out the brand stream when Air Time tips off with the Bulls-Celtics In-Season Tournament Group Play matchup at 7:30 p.m. ET on Nov. 28 to celebrate the Nike NBA 2023-24 City Edition Jerseys.

Nike Air Time takes fandom beyond the court and into basketball culture. The new live NBA broadcast will feature the voices, athletes, gear and stories that have shaped the fans’ love for hoops — all in the NBA App.

As a way to promote the partnership, Nike and NBA ID are hosting an exclusive in-person watch party in New York City during the game, where attendees and basketball influencers will score some free Nike merch. 

Watching from home? Don’t worry. To prepare for NBA Air Time, link your NBA ID and Nike accounts together. Once you do this, NBA ID X Nike members will get access to a free preview of League Pass in the NBA App.  

For additional information regarding Air Time, NBA ID and Nike Membership, please visit http://nike.com/nikexnba.

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