Welcome to the Avalanche 2023-24 social media retrospective! We’re going to explore what the Avs Faithful savored the most on our platforms throughout the last season. We thoroughly enjoyed our social media activity this year and it’s always a pleasure to see what content strikes a chord with our fans! Below, you’ll discover the two most popular posts, as determined by impressions, from Instagram, X, YouTube, and TikTok. However, for TikTok, we’ll measure popularity based on views rather than impressions.

Top X Posts

Cale Makar set a new franchise record for the most goals, assists, and points by a defenseman on March 4. The post commemorating this historic achievement by Makar gathered 1,860,023 impressions.

Triple Threat #GoAvsGo pic.twitter.com/Py0XDCHobT

— Colorado Avalanche (@Avalanche) March 5, 2024

Former Avalanche forward, Brandon Duhaime, learned not to prank the prankmaster, Minnesota Wild goalie and ex-teammate, Marc-Andre Fleury, on April 8. This post generated 1,209.635 impressions.

This prank war received some extra flower power today…#GoAvsGo pic.twitter.com/BO37ZHFaSc

— Colorado Avalanche (@Avalanche) April 8, 2024

Top YouTube Posts

The incredible equipment staff are the unsung heroes of the Avalanche. In this episode of Peak Access, we delve into their daily lives and duties. With a whopping 3,248,559 impressions, this post surpassed all other YouTube posts in the previous season.

Makar marks his second appearance at the Avalanche Social Awards with his episode of Peak Access, which garnered 1,244,623 impressions.

Top TikTok Posts

Although the fate of the stray puck remains unknown, it is certain that this post garnered 3,729,192 views.

@coloradoavalanche

Legend has it the stray puck is still rolling away… #GoAvsGo #coloradoavalanche

♬ original sound – Colorado Avalanche

This edition showcasing hockey players delighting their fans includes Mikko Rantanen gifting a fan a stick during warmups. The post garnered a whopping 3,496,109 views.

@coloradoavalanche

Mikko, a man of the people #GoAvsGo #coloradoavalanche #mikkorantanen #nhl

♬ So Innocent (Sped Up) – noturgf & Shiloh Dynasty

Top Instagram Posts

Donny White, the second member from the Avalanche to attend these awards multiple times, demonstrated his quick skate blade changing skills this time. His post showcasing this talent garnered 12,884,571 views.

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A post shared by Colorado Avalanche (@coloradoavalanche)

Rookie defenseman Sam Malinski scored his first-career goal with a slap shot in only his seventh NHL game. The post of this achievement garnered 784,462 impressions.

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A post shared by Colorado Avalanche (@coloradoavalanche)

Stay tuned to discover the amazing and fun content that will be featured in the 2024-25 year-in-review.