WSL aiming to tap into 'Taylor Swift fanbase' as English women’s football chief executive Nikki Doucet stresses need to 'create different content'

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Gill Clark

WSLEnglandWomen's football

Nikki Doucet, the head of English women’s football, has announced plans to target the fanbase of ‘Taylor Swift’ in an effort to expand the Women’s Super League.

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  • Plans underway to grow WSL
  • Aiming to engage a fanbase similar to that of Taylor Swift
  • The new WSL season is set to commence in September.
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